La Diputación de Málaga has decided to invest € 300,000 in various enhancements of the blue Smurf Village Júzcar in the Málaga province.
The infrastructure will be improved and there will be more attractions for the more than 7,000 tourists that are visiting the Smurf Village each month. More parking spaces, an adventure park, several recreational areas for families and a zipline are among the projects that have been planned. The head of “Turismo Costa del sol“, Elías Bendodo, says they have designed a plan for Júzcar which aims to enhance the “Smurf Village” brand.
One of the most exciting projects is the development of an app named “Let Gymka Pitufa” where tourists can search for smurfs hidden among the buildings and win various prizes. For those who have tried Pokemon Go this might sound familiar?
In 2011, the movie “Smurf 3D” was recorded in the small village of Júzcar, which consists of roughly 238 inhabitants. Sony Pictures painted the whole village blue and turned the entire village into a film set. Until filming began Júzcar was a classic, white, Andalusian village that almost no one had heard of. After the film had been recorded Júzcar became a very popular tourist attraction and the number of visitors exploded. The residents of Júzcar were given the choice to regain the traditional white colour or to retain the blue colour. The residents chose to keep the blue colour and this has led to many new opportunities for residents within the tourism sector.
Since Júzcar is a very small village, the municipality at that time was totally unprepared for the huge tourist crowds. The lack of parking spaces, shops and cafés was a big problem after the tourists began to visit the newborn tourist attraction. During the first six months after the filming 80,000 tourists visited the village while there former were only 300 tourists per year. Since then 8 new businesses within the tourist sector has been created, including 3 new hotels.