For the first time in history, Benidorm has more than 11 million overnight stays a year. This is an increase of 3% compared to 2014.
2015 was a good year for tourism in Benidorm. The final count for the year ended up at 11,064,330 overnight stays. The data comes from Instituto Nacional de Estadística (INE).
This means a turnover of 364 million euros for 2015, an amount based on the average hotel room rate in Benidorm, which is € 65.85 per day.
Benidorm is now in fourth place in Spain in the number of overnight stays, only surpassed by Barcelona with 18 million overnight stays, Madrid with 17.8 million and San Bartolome de Canarias (includes Maspaloma and Playa del Inglés) with 11.5 million overnight stays. If one looks only at the leisure segment, Benidorm is number one followed by Lloret de Mar. It should be noted that most tourist destinations have experienced increases of between 3 and 8% compared to 2014.
If one looks at hotel occupancy and profitability, it looks very good for Benidorm. The hotel occupancy during the last year was at an average of 83.1% with an average stay of 5.8 days. These figures are far above the national average. If you look a little deeper on the profitability, the average revenue per room is € 51.30, while the average in Spain is € 40.41.
With 1,850,000 campsite lodgings, Benidorm also is the top destination for camping tourists in Spain, of which only 10% are Hispanic campers.
Originally Benidorm was primarily a destination for English tourists, but nowadays also has many tourists from Ireland, Germany, Belgium and the Netherlands.
Facts about Benidorm
Benidorm is a city and municipality in the Alicante province in the region of Valencia on the Costa Blanca. The town has 69,045 permanent residents, who during the summer will increase by approximately 400,000. Until the tourist boom at the beginning of the 1960s, Benidorm was a small fishing village. Today often called Benidorm “little Manhattan”, because of all the high-rise buildings. Benidorm has the most high-rise buildings per capita in the world.
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